If you weren’t aware, Hello Games (developers of the upcoming, downloadable Joe Danger) has been contributing a biweekly column to Edge Online about the tumults and joys of starting an indie game studio. Every single one of them is hilarious and insightful (seriously, check them out), but the one that they put up today is especially fantastic.

This week’s article, titled “I could easy be a games designer” after a quote from their delivery man, covers how Joe Danger was initially conceived in an air-pressure-addled dream, the way one goes about nailing down the elusive ‘feel’ that make arcade games excellent, and why making a great game takes more than having a great concept (and seriously, Delivery Guy’s Robbin’ Hoods is a great concept).

One of really neat parts of this week’s feature, though, is a short YouTube clip illustrating the fruits their first six weeks of work on Joe Danger. At one point in the column, Sean Murray (who we interviewed, actually!) talks about finding what feels right for the game, and shows off how they began development by stripping the whole concept down to just controlling one wheel, then tweaked that until it felt perfect, before moving on with production.

The video is embedded below, but trust us, you’ll want to read their article for the full context (and emotional resonance).

Once again: article here, past articles here. Get on it!

Readers! How do Hello Games’ columns make you feel about indie development? Let us know what you think in the comments!